The Campari calendar is similar to the Pirelli calendar in terms of history and intent, albeit Campari’s is ostensibly promotional photoshoots for alkyhol and not auto parts. But they both still heavily feature naked famous beautiful ladies, shot by artistic and internationally famous photographers. Don’t you just love the way Italian marketing works? Italians know how to Sell It. You are so jealous right now that you’re not Italian. Don’t front.
Salma Hayek by Mario Testino for Campari, 2007 calendar.
Eschewing the blonde stick aesthetic, Campari has traditionally featured calendars solely modeled by luminary multi-ethnic beauties known for their bodies, such as Eva Mendes, Salma Hayek, and Jessica Alba. This year’s Campari model is model-actress Olga Kurylenko, native of the Ukraine and the latest Bond girl (she played Camille Montes in Quantum of Solace). I’m a little bummed because she’s airbrushed within an inch of her life and she seems to have gone on some kind of crash diet since her Bond turn, with the result that I’ve had boyfriends with bigger tits. See below:
So they are moving a bit away from their hourglass lasses of the last few years. Don’t get me wrong — Olga Kurylenko still looks very beautiful, though, and recognizably feminine. The calendar is totally worth checking out. Here is another large example:
See? Classy and hot in that sophisticated, kind of uppity Euro-glam way. If stuff like that there is your thing, then swing by the Gruppo Campari official site to ogle some more, and consider giving their new drink Red Passion, which is what this calendar issue is allll about promoting (Olga K is from a former soviet-bloc country: “Red” passion; get it? you know I’m on board!) a tipple or ten. Again — click any picture to see it enlarged!
“Olga was a natural choice: an international actress, with great charm, grace, elegance and sensuality that represents the perfect incarnation of the Campari brand.” (message from Bob Kunze-Concewitz, CEO of Gruppo Campari.)
Besides promoting Red Passion, the calendar’s 2010 theme is Campari Milani. It was shot on location in Milan by native rising star, experimental fashion and portrait photographer Simone Nervi, whose vision and composition Campari obviously does not respect highly enough not to airbrush the unholy fuck out of his work.
“I have a great passion for life and for the work that I do, I enjoy being constantly active. For this reason, I feel a sense of affinity with Campari, which like me is dynamic, passionate and cosmopolitan.” (Olga Kurylenko)
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