As most of us may know, October is breast cancer awareness (BCA) month.
Everywhere is the usual pink ribbon logo, pink coffee mugs and lipstick cases, and even pink football jerseys with spots of brown from playing on the muddy field. But the busty powers-that-be have put pink in the corner, instead focusing on a new kind of awareness: BOOBS!
Boobs are everywhere. They are on billboards, public service announcements, and even on your girlfriend.
Though feminists groups are probably having a field day, I think this is an excellent marketing idea for creating buzz about BCA within the boobless sex.
Let’s take a minute to break this down:
Who is the target audience? Men.
What is their self-interest? Men like boobs.
Why should they act? Men want the boobs to stay.
It’s really that simple.
The sex symbol of boobs is being used market awareness to men. To me, this makes sense. After all, what they’re selling is, technically, breasts.
I wouldn’t be surprised if we start seeing BCA articles featuring attractive women in men’s magazine, such as GQ or Esquire. Hell, maybe even Playboy will jump on the BCA bandwagon.
The basic conclusion is this: Pink ribbons are for girls. Boobs are for men.
Now, where in the hell can I find a boobies calendar supporting breast cancer for my boyfriend?
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